was the first company to introduce wellness fashion to the Greek market and to embrace diversity by providing different body types with more-than-ever alternatives. Focusing on consumer needs and “difficult” sizing, usually not found through mass retailers, our company became the market’s gateway to “the right fit”. As we gained recognition, we continued to expand our product categories in the homewear, swimwear, activewear & skincare industries.
Our long-term relationships with pioneer, forward-thinking international brands have helped us become a liable, efficient partner and hence fuel our need to gradually evolve our portfolio. The incorporation of new, up-to-date brands has sparked new opportunities in the wholesale apparel & wellness services between Greece and Cyprus.
Today, we have evolved into a leading import and distribution company, with a significantly large wholesale clientele and numerous shop-in-shops in the largest department stores in Greece. At the same time, we have expanded our DTC presence in the retail network by launching the first retail wellness chain in Greece, Ma Chérie Wellness Stores.
Our goal is to help our customers reach the best version of themselves. We work relentlessly with passion, love, and inspiration to achieve that. The trust of our partners over the years is our driving force, while continuous improvement is our key to success.
Our team is not just distributing and re-selling:
We are a young team of Brand Builders, that work methodically and effectively in promoting and building our brands in our market on every aspect. From research and development, assortment building, marketing, social responsibility actions, branding and communication to sales techniques, in store events and development of loyalty programs, we help our brands grow their name and presence in the market. At the same time, we help all our partnering retailers achieve their business goals by having our team decoding and explaining these new techniques to them on a constant basis.
With our product mix, we aim to nurture the feeling of self-love, self-acceptance, and self-care. Our efforts pay off when we support others to feel proud of who they are, feel confident in their body & skin, and demonstrate self-love through the products they use and the habits they follow.
Our biggest asset is our team. We highly value our people and respect their diversified personalities & skills. With a combination of experience and freshness, we have been able to make know-how meet with innovation. This uniqueness, along with the passion of every member of our team, is what makes our company special.
We embedded employee growth into our internal purpose and mission, and we continuously invest in our development, since we that as our most valuable asset. We are proud to have achieved a welcoming atmosphere, a friendly working environment and an ambitious balanced corporate spirit that our team cherishes and adopts. Yet, our most important achievement, is that we have established a collaborative working ritual.
The acronym T.E.A.M. is at the core of our values since we believe that “Together Everyone Achieves More”.