Seafolly, arguably the most iconic and recognizable swimwear and beachwear brand in the world returns to DTP Group’s portfolio in 2020.
Seafolly was born on the beaches of Sydney, Australia in 1975. Over decades, the iconic Seafolly brand became synonymous with the start of every new summer.
Today, the brand is a world leader in swimwear, present in 40 countries with more than 2,700 doors, that include Galeries Lafayette, La Rinascente, Selfridges ,Everything But Water and many more.
Acclaim has also come from receiving the “Reader’s Choice” 4 times by Marie Claire in the past decade.
What makes Seafolly different is their expertise in delivering both fashion and fit without compromise.
On-trend styling, innovative fabrics and signature prints are underpinned by a strong core program with seasonal colour updates and consistent availability.
The range offers a wide variety of styles and shapes with superior design and detailing, ranging from moderate support to specialty fit in DD/F Cup.
Besides its product value, the brand has a very strong marketing history, and continues to deliver engaging creative and content, with a significant reach via their social media channels; 545.000 followers on Instagram and 222.000 on Facebook