ABOUT THE BRAND
Category
UNDERWEAR
Bestform represents one of the strongest brands in the European lingerie apparel industry, specializing in big cups and plus size bodytype.

Bestform was founded in 1923 in France and since then it has delevoped a significant manufacturing expertise in lingerie, swimwear and shapewear growing its distribution channel to 26 countries worldwide.
The brand focuses on perfect support in both basic and fashion collections provided in a wide size range (B to I cup in bras and up to 5XL in underwear and shapewear) and in highly competitive pricing.
Marketing-wise, Bestform is an ambassador of Body Positivity launching campaigns with models of all bodytypes.


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