Varley has become one of the most prominent activewear and athleisure brands worldwide, sold globally in selected points of sales throughout 40 countries including Harrods, Bloomingdales and net-a-porter.
Founded in 2014, Varley shares dual headquarters between Los Angeles and London, blending London’s cosmopolitan elegance with Los Angeles’ activewear lifestyle.
Varleys collections combine manufacturing expertise and innovation with fashion-forward design, incorporating the contemporary athleisure trend at its fullest extend.
Fabrication is a key-feature in every collection, focusing on techniques that guarantee top performance (sweat-wicking, antimicrobial, lightweight etc.). Varley has also developed exclusive fabrics such as LETELUX™, a four-way stretch innovation which holds its print and opacity during the deepest stretches (yoga, pilates).
In every collection manufacturing meets unique design; exclusive prints and cuts which make every garment ready to be worn from the gym to the streets. For this reason, Varley has landed the strongest name globally in the athleisure world (ranging from premium sportswear points of sale to specialty stores and boutique hotels)
Throughout the past years, Varley has developed a growing fan base in the international fashion community, including celebrities such as Kendall Jenner, Kourtney Kardashian and Alessandra Ambrosio together with a dynamic social media presence.