Noidinotte represents a fresh approach to homewear, bringing together fashion design made-in-Italy with a competitive product offer.
Launched 15 years ago in Napoli by Bifulco, Italian manufacturing company founded in the 1950ies, Noidinotte has formed a unique brand identity due to the fashion perspective and the highly competitive quality - price ratio.
More than Pajamas; exclusive prints, logos and cuts in both pajamas and accessories, for women, men and kids (also matching styles), are smoothly combined in a complete collection for both winter and summer season.
Every collection features special seasonal product offer through capsule lines (e.g. Christmas) and a vast accessories' collection (scarfs, blankets, socks for FW and beachwear, beach towels etc for SS).
Noidinotte also provides a complete size range, with styles available up to 4XL.
The brand's marketing profile focuses on family, playfullness and fashion having a significant impact on all ages.
DTP Group has launched social media accounts for Greece (Noidinotte Greece in Facebook, Instagram), aiming to boost further brand awareness to the local market.