ABOUT THE BRAND
Category
HOMEWEAR

Noidinotte represents a fresh approach to homewear, bringing together fashion design made-in-Italy with a competitive product offer. 

 

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Launched 15 years ago in Napoli by Bifulco, Italian manufacturing company founded in the 1950ies, Noidinotte has formed a unique brand identity due to the fashion perspective and the highly competitive quality - price ratio. 

More than Pajamas; exclusive prints, logos and cuts in both pajamas and accessories, for women, men and kids (also matching styles), are smoothly combined in a complete collection for both winter and summer season.

Every collection features special seasonal product offer through capsule lines (e.g. Christmas) and a vast accessories' collection (scarfs, blankets, socks for FW and beachwear, beach towels etc for SS).

Noidinotte also provides a complete size range, with styles available up to 4XL. 

The brand's marketing profile focuses on family, playfullness and fashion having a significant impact on all ages. 

DTP Group has launched social media accounts for Greece (Noidinotte Greece in Facebook, Instagram), aiming to boost further brand awareness to the local market. 

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underwear 22
underwear
beachwear 22
beachwear
wellness
wellness
activewear 22
activewear