Chantelle represents the most well established French underwear / wellness brand and at the same time, one of the world’s leaders in the intimate apparel industry bringing an exceptional know-how, perfect fit and innovation.
Being an important part of the industry’s evolution since its very beginnings, Chantelle developed a pioneer heritage starting with the manufacture of Chantelle corset, the very first corset made from elastic fabrics, a revolutionary garment combining ease and support.
Today, being established as an internationally acclaimed underwear manufacturer with 10.000 points of sale in more than 55 countries worldwide, Chantelle continues to lead the industry towards innovation developing new technology (big cups, swimwear, shapewear, sport) under the new all-brand-concept CL Lingerie and launching pioneer products such as the underwear line Soft Stretch.
Apart from underwear, Chantelle has also established itself as a competitive swimwear and beachwear brand launching every season a complete selection of exclusive prints and patterns, implementing its pioneer know-how on beachwear styles covering all body types and cup sizes.
EXPERT ON EVERY CUP
International design quality and exceptional fit is the added value of Chantelle to both underwear and swimwear collections.
Chantelle patterns, designed from professionals with a minimum of 5-years training experience, cover all shapes and sizes providing with a big variety of bra types (minimizer, t-shirt, push-up, ¾, strapless etc) in a range from A to I cup.
Chantelle is especially considered an expert on big cups featuring best –seller patterns for decades such as Hedona and C Magnifique and also new, updated styles for the contemporary consumer.
SOFT STRETCH - THE UNDERWEAR REVOLUTION
Launched only in 2017, Soft Stretch represents CL Lingerie’s best selling line on a global scale.
Featuring a revolutionary fabric (4-way stretch, with more elasticity than any other Nylon fiber) Soft Stretch has a second-skin feel combining invisibility with total comfort.
Core of the design story of Soft Stretch is inclusivity; one size fit adapts to all body types and shapes – this is why 1 out of 3 consumers return for Soft Stretch.
Today Soft Stretch remains the pioneer in underwear collections, adding new innovational styles such as the Padded Bra reaching up to G cup.
Chantelle’s design profile is widely supported by strong communicational tools.
Via an updated digital presence (website, social media accounts) and also collaborations with the most significant fashion magazines (Vogue, Madame Figaro, Elle etc), the brand keeps developing a name for itself to women of all generations worldwide - Soft Stretch campaign reaching out to 20 million users worldwide.