Maison Lejaby was born from the visionary genius of Gabrielle Vianney.

An avant-garde apprentice seamstress, inspired by glamorous and sensual images, in 1930 she created the very first wire-free bra in the back room of her brother-in-law’s cinema, between two showings of the film “The Blue Angel”.

Throughout the region, “La Gaby’s bras” were causing a stir. Lejaby, the brand name, originated from her name. Her modern, attractive and comfortable bras revolutionized the way of life of women and acted as a starting point for women’s liberation.Maison Lejaby’s products stand out for their distinctive manufacturing quality and sense of luxury and French elegance they bring to every lingerie and swimwear collection.

Every bra is manufactured based on patterns designed by specialized pattern designers and it incorporates 50 different pieces made from 10 different materials, assembled in 22 meticulous stages. All materials and fabrics come exclusively from European suppliers and include among others guipure lace, luxurious embroideries, satin and tulle.

Following the current trends, Maison Lejaby launched La Petite Lejaby line made from micro modal while it is considered an industry pioneer in sustainability.