Featuring Cristiano Ronaldo, one of the most famous footballers and sports celebrities in the world, CR7 represents a very competitive brand in men’s underwear and socks.
JBS Textile Group, the Danish company behind CR7, started its manufacturing tradition in 1939 and today is considered the leading underwear and socks manufacturer in Scandinavia.
CR7 collections are designed by both Ronaldo and the awarded American designer Richard Chai, known for his cooperation with prestigious brands like Armani, Donna Karan and Marc Jacobs.
In order to offer a complete selection, CR7 collections are broken down in 4 categories; Luxury, Fashion, Basic and -the very popular among kids and teenagers- Kids.
Every collection includes a variety of colors and styles (briefs, boxers etc) in separate units or in packs of 2-3 units and also a full collection of socks.
Every garment is manufactured under strict quality guidelines and is thoroughly tested in order to achieve perfect fit.
As far as brand image is concerned, Cristiano Ronaldo’s extremely popular public profile serves as a continuous and very strong marketing promotion; his social media accounts have millions of followers and he is acclaimed as one of the most important influencers of his time.