Project Description

Seafolly, arguably the most iconic and recognizable swimwear and beachwear brand in the world returns to DTP Group’s portfolio in 2020 in order to reestablish its position as the leading brand in the market.

Seafolly’s success story started in the 1970’s in Sydney, Australia  the world’s swimwear capital. Today, the brand is a world leader in swimwear, being present in 40 countries with more than 2700 doors that include Galeries Lafayette, Harrods, Selfridges ,Everything But Water and many more.

Seafolly continues to focus on its unique combination of signature prints and fashion forward designs with its one of a kind Australian craftmanship that produces the right fit for every body type.

With a cup range from A to F, the brand’s wide assortment range brings fashion to every size through a variety of mix and match pieces.

“Perfect fit is a feeling, not a size”;  through this motto, Seafolly invites customers to feel unique by utilizing features like adjustable and convertible straps – but also a lot of hidden features like underwire support, power mesh panelling, boning, rolled edge seams and gripped tape edges providing the support and comfort for an amazing fit and feel.

Besides its product value, the brand has a very strong marketing history and is currently running a significant social media channel with 545.000 followers on Instagram and 222.000 on Facebook.

Furthermore, a lot of internationally acclaimed models have been discovered through Seafolly like Gigi Hadid and Romee Strijd.

The fashion world has accepted the brand as an international  trend setter and Seafolly has been awarded 4 times as the “Reader’s Choice” by Marie Claire the past decade.