Project Description

“What I do is about living. It’s about living the best life you can and enjoying the fullness of the life around you—from what you wear, to the way you live, to the way you love.” Ralph Lauren

 Ralph Lauren Corporation is a global leader in the design of premium lifestyle products including apparel, accessories and beachwear.

For five decades, Ralph Lauren Corporation’s long-standing reputation and distinctive image have been consistently developed across the globe, providing a product offering unique among luxury and apparel companies.

The widely acclaimed expertise and aspirational lifestyle of Ralph Lauren has been incorporated to a competitive swimwear and beachwear collection through Polo and Polo Ralph Laurent brands.

Polo is the symbol of personal expression for the modern woman, combining romantic bohemian with a cool sportiness. The brand appeals to a broad range of customers, mixing the iconic all-American style with an easy, energetic and free-spirited style. Its eclectic downtown edge appeals to a broad range of customers, making a perfect add to an updated, resortwear assortment.

Polo Ralph Lauren represents a timeless brand value that offers women a sophisticated and feminine look. Inspired from true American aristocracy and the glamour of Hollywood, Ralph Laurent stands for elegant aesthetics incorporated in every design through the use of color, sophisticated textures, iconic prints and streamlined silhouettes.

Both Polo and Polo Ralph Lauren are supported by a dynamic and continuously growing marketing network including powerful digital media (both Instagram accounts count 16.5 million followers) and corporate responsibility initiatives aiming, amongst others, at sustainability awareness and women empowerment.