Project Description

Member of Chantelle Group, Passionata represents the youthful and modern aspect of women’s lingerie, combining fashion-forward design with the manufacturing tradition and internationally acclaimed expertise of Chantelle.

The first Passionata collection launched in 1988, stood out for the vibrant colors and feminine lines leading within the same year to the brand’s expansion in Germany, Belgium and Switzerland.

In the next years, Passionata formed its own distinctive brand identity expressing the spirit of the modern woman and continued expanding its distribution network reaching 18 countries until 2016. The brand’s success led to the launch of branded stores, 25 in France and 3 in Germany.

Passionata has been recognized by both consumers and intimate apparel professionals as the ideal choice for younger women seeking for original and up-to-date design in affordable prices, all combined with the incomparable quality guarantee of Chantelle.

The brand’s collections range from daily fashion lines offering comfort and support (seamless bras, spacer technology, light fabrics, sporty cuts) to sexy-chic selections (push-up bras, babydolls, suspender-belts) made from luxurious fabrics (graphic lace, guipure) and tailored to detail (satin bows, decorated straps, delicate embroideries).

Also, they include multiple patterns according to every woman’s body type and specific needs, such as t-shirt bras for coverage and support and half-cup bras for a flattering, rounded shape.

Along with design and fit, many Passionata lines range up to F cup, addressing to customers beyond age limitation. The combination of Passionata and Chantelle collections in store, guarantees the maximization of product offer, covering every need of all age groups in fit and design.

Passionata’s public profile reflects the playful and ultra feminine spirit of its collections.

The first advertising campaign featuring modern women, a passionate archeologist and a photographer among others, set the scene for the brand’s marketing strategy.

In 2010, the term of “Passionista” was introduced to depict the spirit of Passionata’s woman, full of life and femininity.

In the next years, the brand began cooperation with famous fashion personalities such as top-model and celebrity Bar Rafaeli, Revlon model Isabeli Fontana and photographer and director David LaChapelle who presented an impressive show at Crazy Horse Club in Paris.

Passionata keeps a dynamic and continuously updated profile in the social media through its channels on facebook, instagram, pinterest and ytube.

Also, as part of Chantelle Group, it supports “La Flamme Marie Claire”, an initiative promoting the participation of young girls in education around the world.