Project Description

Fantasie and Freya, members of Wacoal Group, stand out in the lingerie and swimwear industry as the experts in the fit of big cups and the fuller figure.

Both brands were founded by Eveden Group, a company with 80 years of tradition in lingerie manufacturing, in order to provide perfect fit for all women with big cups, launching innovative products such as the first M cup bra in 1999.

Success quickly spread outside UK, leading to the brands’ expansion in the markets of Europe, USA and Asia. In 2012, Eveden Group became part of Wacoal Group which is specialized in lingerie and swimwear for bigger cups.

During the last decade, Fantasie and Freya have established presence in more than 30 countries around the globe and continue to develop their expertise launching new bra sizes (for example O cup size in 2010) and products such as active (2008) and swimwear (2011) lines.

Exquisite fit and broad size range along with up-to-date fashion design is what gives Fantasie and Freya special commercial value for every lingerie and swimwear collection.

Beginning from 60 band size and reaching up to O cup size, product lines cover the vast majority of the full cup clientele regardless of body type and silhouette, as for example full cup but not necessarily large band size.

Manufacturing procedure guarantees product quality via thorough testing in every stage of production. For example, sizing lasts from 5 months to 1 year and every prototype is tested on real women. By the end of the procedure, every part of the final product (e.g. straps) has been tested and different items (e.g. wires) have been selected for each style in order to achieve best fit

Along with the signature uncompromising fit, Fantasie and Freya collections provide a variety of bra types (full cup bras for coverage and comfort, moulded bras for a complimentary bust etc) and materials (from lightweight fabrics for every day comfort to fashion selections such as French lace, gem detailing and organza bows).

When it comes to swimwear, both brands offer bra-sized designs made from durable fabrics (Xtra Life lycra, lasting 10 times longer than elastane) so they dry off twice as faster limit heat transfer and keep the original shape. Also, they include hidden seams and internal structures to create elegant curves and ensure perfect fit (for example tummy-control suits).

Freya also launched an active collection, featuring two different lines (Dynamic and Intense) designed for different levels of exercise. Active collection is specially focused on minimizing movement and reducing strain and pain.

As far as public image is concerned, both brands represent love for curves and the real women figure along with an updated fashion design.

Every collection is presented through creative advertising campaigns in the international press and social media channels (facebook, instagram, pinterest, ytube etc.).

Also, Freya has been awarded by acclaimed fashion institutions such as Salon International de la Lingerie (Brand of the Year 2010) and Cosmopolitan Fashion Awards (Best Luscious Lingerie Brand 2015).

Wacoal Group has launched Wacoal Pink Ribbon Movement, an initiative which aims to raise awareness and contribute to the fight against breast cancer in many countries across the globe.