Charmline is one of maryan beachwear group brands.
maryan beachwear group enjoys international recognition in the swimwear and beachwear industry for its manufacturing expertise and the broad product range offered by its 4 brands.
Founded in 1946 in Germany as a lingerie manufacturer, it quickly stood out for its expertise portrayed in the success of the patented spring-wired corset.
By the end of the 70ies, the final phase-out of corsets shifted the group’s focus on swimwear, launching progressively 4 different brands; MARYAN MEHLHORN (1982), Lidea (1991), Charmline (1995) and watercult (1996).
Nowadays, the group plays a leading role in the swimwear industry, being Europe’s number one in sell-through and reaching up to 1. 000. 000 pieces in production every year.
Every brand presents separate collections designed to cover an extensive customer base and all together, they share the same high manufacturing, design and fitting standards, offering special commercial value to every swimwear and beachwear collection.
All fabrics are designed and produced exclusively for every brand aiming to offer best quality and impeccable fit (eg. fabrics specially designed for MARYAN MEHLHORN and Charmline).
At the same time, all collections satisfy all types of fashion demands as well as different needs of body type – from support (eg. swimsuits with cups and moulded bikini tops) to coverage (tummy-control, adjustable briefs in height) and body shaping (shapewear design).
Every brand stands out for its own signature design.
MARYAN MEHLHORN presents luxury collections of exclusive designs and patterns, innovative cuts and special attention to detail (eg. handcrafted embroidery).
Trend-oriented and innovative, watercult represents the group’s fashion forward profile in swimwear and beachwear. With its comprehensive Mix & Match program watercult offers the most various combination possibilities – for a beach look that emphasise the individuality and creativity of the watercult customer.
Lidea targets fit-oriented customers, launching every season designs from A to H cup divided in 3 levels of support, Light, Medium and Extra.
Specialized in shapewear, Charmline presents swimwear in three shape levels, Light, Medium and Strong, made from multiple prizewinning, slimming material.
Maryan Beachwear’s rightfully gained reputation as an internationally acclaimed swimwear manufacturer is also reflected in its public profile.
During its long history, the Group’s brands have been awarded multiple times by various institutions such as European MERYL Awards (1999), Paris Mode City “Designer of the Year” (2010), Lingerie Insight Awards “Best Swimwear Brand” (2011 and 2016) and SOUS Award “Best Shaping Swimwear Collection” for Charmline (2012).
maryan beachwear group has also undertaken environmental action with the Rainforest Project, aiming to protect the rainforest in Argentina.