Project Description

Founded in 1876, Chantelle, world’s leader in French high-end lingerie, has managed to bring couture design in everyday underwear through the development of its own exceptional know-how, the use of rich fabrics and the constant commitment to precise fit.

Being an important part of lingerie history since its very beginnings, Chantelle developed a pioneer heritage starting with the manufacture of Chantelle corset, the very first corset made from elastic fabrics, a revolutionary garment combining ease and support.

During the next years, Chantelle continued to expand both within and outside France, presenting to the international market iconic products such as “Féte” bra (1970) made from luxurious Calais lace, “Défi” (1982) the first moulded bra and “Vertige” one of the first see-through bras especially designed for invisible fit.

Today, being established as an internationally acclaimed lingerie manufacturer, Chantelle keeps enriching its distinguished heritage by evolving iconic products (from Chantelle corset to the new age of shapewear), developing new technologies such as spacer and memory form bras and expanding its product portfolio in new categories such as swimwear (2013) and sports bras (2014).

International prestige and exceptional quality give Chantelle a strong commercial potential for every lingerie and swimwear collection.

Chantelle’s patterns, designed from professionals with a minimum 5-years training experience, cover all shapes and sizes offering a big variety of bra types (t-shirt, push-up, ¾, strapless etc) in a range from A to I cup. Especially for larger cups, Chantelle is considered an ideal choice satisfying even the most demanding clientele.

Along with precise fit comes fabric quality including luxurious lace, embroideries and new types of materials designed to provide both style and comfort.

Apart from the manufacturing expertise, the brand has connected its name with French style and fashion culture. Through time, campaigns such as “Chantelle, Paris Dresses the Women of the World”, participation in famous events such as Cannes Film Festival and cooperation with fashion personalities of international glory such as Stephanie Seymour, have established Chantelle as an ambassador of “made in France” style.

In the era of new media, the brand has formed an integrated digital strategy for social networks (facebook, instagram, pinterest) establishing itself as a point of reference for famous influencers and fashion bloggers such as Chiara Ferragni.